Impact of Southern California fires on Las Vegas tourism: Experts weigh in

Sunday, January 19, 2025

The devastating fires in Southern California, including the Palisades and Eaton blazes, have burned over 38,000 acres, destroyed more than 12,000 buildings, and caused significant disruption.

Southern California accounts for approximately one-third of Las Vegas visitors, raising questions about the potential impact on tourism.

While some experts suggest a short-term lull in visitors due to recovery priorities, others believe Las Vegas may serve as a quick, low-cost getaway for those seeking relief from the stress.

Amanda Belarmino, a hospitality professor at UNLV, highlighted the community’s generosity, with casinos and residents making significant contributions to relief efforts.

She also noted that California residents may prioritise recovery, leading to fewer visitors initially.

Steve Hill, CEO of the Las Vegas Convention and Visitors Authority, downplayed significant economic effects, emphasising ongoing support for affected communities.

Resort industry leaders like Virginia Valentine of the Nevada Resort Association also stressed strong ties between Southern California and Las Vegas, citing monetary donations, flexible stays, and in-kind support to aid recovery efforts.

Tourism consultants like Josh Swissman predict mixed impacts: some Californians may defer trips to focus on rebuilding, while others may seek a temporary escape.

Given Las Vegas’ affordability and proximity, it remains a viable destination for budget-conscious travellers.

The Nevada government has coordinated with local resorts and emergency services to assist affected areas, underscoring their commitment to helping neighbours recover swiftly.